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PrimeStyle has a rating of 3.8 stars from 366 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with PrimeStyle most frequently mention customer service, diamond jewelry and engagement ring. PrimeStyle ranks 6th among Diamond sites.
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Very good value for money and very good customer service means I can't help but rate primestyle with the highest possible score. Everything I ordered was as described, but most importantly, from my perspective, was the amount of money I saved. If you're looking for discounted diamond jewelry this is the place to buy from.
I bought a pair of white gold diamond studs but decided to exchange them for a bigger pair. I read elsewhere that some people have had problems sending stuff back but I had no problem whatsoever sending these back and upgrading and I’m really glad I did. The service was professional and they sent the new ones out quick. The new ones are just what I wanted.
Extremely satisfied with no complaints whatsoever. The quality of the gems as as described, the price was extremely good value for money, and delivery was on time and as promised. I would certainly recommend using primestyle to anybody else, and I will certainly be using them again myself the next time I need any jewelry.
I can highly recommend this site. All in all, a fantastic experience. Great customer service combined with its insane prices and fast delivery make for an all round good experience. Never been able to find anything comparable on any other website. Definitely give them the highest rating possible and suggest that if you are looking for a site that offers great customer service and low prices, this is it.
Totally satisfied with the earrings I ordered ando rdering was easy, I knew when to expect them and they were exactly what they said they were. My only complaint is that the confirmation email sat in my spam box for a day or two until I realized it was in there but I guess thats my fault for not checking. I found the website easy to use and will likely use them again when I next “need” some jewellery.
My husband ordered my engagement ring through them in 2010. There site is real fast to tout LIFETIME WARRANTY! One of the reasons we went through them. We also ordered my wedding band through them. My engagement ring has a stone fall out twice, I have had to get it put back in. I did it here locally where I live because I didn't want to be with out my ring. Then recently me head diamond got a huge crack in it and I contacted them, They told me all the warranty meant was that we could buy the diamond at 50% below the retail price :( And that I was going to have to pay to get my ring recast so that the diamonds would stop falling out. It was going to cost me $1,250.00 to get my ring fixed and it would not have a warranty then either. I took it to my local jewelry that I do business with and he sad that it was a low grade diamond, and they would change the head stone out for me and I could trade my it in towards a new diamond, I thought it over and talked to my husband and we decided to do that so this weekend Jensen Jewelers had a diamond show and my husband and I went they took my head stone as a trade in they are recasting my engagement ring and I will have a REAL LIFETIME WARRANTY! If my stone falls out they will replace it no questions asked. All of that and it was $2,000.00 out the door, a little bit more than Prime Style however it was worth the peace of mind getting a real warranty, plus I bought an additional insurance policy with it for the Prime style diamonds. My wedding band is still holding up. I had the jewelry check all the diamonds and they are low grade diamonds but if someone is not a jeweler than they won't notice. So be careful and if you do make a purchase know it won't have a LIFETIME WARRANTY!
Not really much to say here is there? Simple fact is – they do what they say they going to do, which is basically, sell diamond jewelry well below usual retail prices. And that is exactly what they did when I ordered some presents for my girlfriend and mother – they sold me diamond jewelry at well below retail prices, and I got exactly what I wanted. No complaints here!
I purchased a wedding ring with 0.9 carat of diamond. The ring from Primestyle was much cheaper than what I could buy locally in Australia. I ordered diamond colour I-J however the diamonds in the ring are very clearly yellow and not I-J. Unfortunately given the cost of the ring it isn't going to be worth paying for an evaluation and postage back to the USA, just disappointed and wouldn't recommend.
Here at Primestyle.com, we peruse our customers full satisfaction. It is unfortunate that the ring you purchased was not what you were expecting. Our items undergo inspection points and are only mailed when they meet all the unique customer specifications. Also, we encourage our customers to bring the recently purchased item to a local jeweler and have the item appraised.
Here at Primestyle.com, we peruse our customers full satisfaction. It is unfortunate that the ring you purchased was not what you were expecting. If you could please give us your order number so we can contact you and resolve this matter immediately.
Please do not hesitate to return the item for evaluation, we can work with you and possibly have other arrangements made for shipping costs you may endure. Thank you.
I recently ordered a white gold 1.5 cerat eternity band that has pink saphires and diamonds. I called in my order and was told it would be made and then delivered within 3 business days. No problems tracking the order once it was sent and it was delivered by FedEx with a week of me ordering it. I think my husband will appreciate that I did his shopping for my anniversary present :)"
Used PrimeStyle for a band and setting for a stone I already had. When my husband and I visited Africa several years ago we bought a really good quality ruby. I decided that for our anniversary it would be nice to have it set (finally!). I chose a thick platinum band and had it mounted locally because I was too nervous to send the ruby anywhere. The whole thing together looks just gorgeous – I'm glad I went with platinum instead of white gold because the weight is nicer I think. The band came on time (ok, one day later than I expected) and the communication was good all the way through. Would recommend them.
Bought an engagement ring from Primestyle. It's a three diamond ring in 18k white gold and with Emerald cut diamonds. I used the layaway at Primestyle which worked out good for me. 20% down and then I paid in 3 more payments. Was supposed to be 2 more payments but I wasn't going to be able to do that for various financial reasons. They were cool about me stretching the payments out a little and I do thank them for that. My fiancee was really happy with the ring.
One issue I had with this company was longer than quoted delivery time by almost a week, but apart from that generally a good experience. The customer service is very helpful, their prices are good and the quality of the merchandise impeccable. If it hadn't been for that poor delivery I would've rated this company – primestyle – the maximum, but that really annoyed me so I can't.
Okay, I will be the first to admit that me and the Missus are not exactly Richard Burton and Liz Taylor, but when I buy diamonds [which is not very often] I buy them for the same reason Burton did, and expect not only a nice piece of jewelry for my wife, but a diamond that will hold its value. That's one of the great things about buying from this company, because you save so much buying direct from the manufacturer the diamonds will always hold the value. The last one I bought was a beautiful one carat diamond solitaire, and even my local jewelry store valued at almost double what I paid for him it. Great value for money always.
If you are looking for fancy-schmancy overpriced designer jewelry, this is probably not the place for you. But if you're looking for reasonably priced down to earth, affordable jewelry for guys like you and me then this may well be the place for you. We can't all afford silly money when it comes to buying jewelry for our ladies, but this place really hits the spot as far as I'm concerned. I can't give them the full rating because I think that maybe their quality is slightly off, but when you consider the savings, I think they are extremely good value for money. I can certainly recommend them as a great place to go
What a fantastic resource for those of us know nothing about Diamonds, or even how to go about choosing what to look for. My first port of call had been a couple of the high Street jewelry stores including Zales, where I had been treated like the proverbial leper. They could hardly wait to usher me out the door clutching a couple of sales pamphlets which told me next to nothing. Then somebody recommended I take a look at the prime style "education center," and I was able to learn everything I needed to make an informed decision. I contacted the sales department, told him what I wanted and in under a week I'd received the diamond earrings I wanted for my wife. 10 out of 10 as far as I'm concerned.
If you're looking for a place to buy cheap diamond jewelry, then I suggest you take a look at this Company. According to their sales pitch the reason that so much less expensive than anybody else is because they actually manufacture the jewelry themselves, which means that cutting out the middleman saves you 50 to 78% off retail - seems a lot, but I understand it's about the right markup a retail outlet would make on diamond jewelry. I have used them three times now, each time buying a different product and each time having a good experience. They get the highest rating I can give.
I have had a very disappointing experience with my ring purchase from PrimeStyle that I would like to share with consumers.
I had ordered a ring and was told that it would be 3-4 days to have it delivered to me. The payment for the ring was taken out of my account that same day that I placed my order, February 4. The ring did not arrive until 8 days later. When the ring did arrive it was extremely flawed with low quality yellow stones, grade K-M and gold which has fractures in many areas creating a number of points where breakage was inevitable. This I was able to see under a simple jewelers loop.
I returned the ring the same day overnight ($ 75) cost incurred by me, shipping with insurance, which PrimeStyle required. I also called and informed them of the reason for the return.
The ring was received back in New York on February 13 and I did not hear from the company until February 20, to verify return and discuss replacement. I ordered a new ring that day, requesting better quality stones H-I and to have one of the sales managers, David, examine the ring prior to shipping.
This entire process took an additional 7 days and additional $ 275 to complete.
The ring was shipped back to me 2 day air (4 days over the weekend) and arrived Monday March 3 in the afternoon, for a total order time of 28 days or 24 days more than what was initially promised and $ 275 in additional incurred costs. Upon receipt of the ring, there is a crack in one of the prongs holding the center stone and two of the side stones have chips, there are two stones that are yellow in color, the additional 12 are white, I paid additional money to have matched H-I color. I AM VERY DISSAPOINTED.
Remember "You get what you pay for". "Buyer Beware"!
LH/Minnesota
Firstly, Primestyle would like apologize for any inconvenience you have endured throughout your purchasing process.
We are a manufacturer; therefore each item is made to order. The making and completion of the item needs to pass multiple inspection points.
Also, we advice our customers that each item takes 3 – 4 business days to be completed and shipped, this time may be extended if it falls during a weekend. Hence, any or all of these points could have been contributing factors for your 8 day delivery.
We are located in New York City and during that week we had severe weather issues the entire nations logistics was affected, aside from it also been our busiest week of the year.
Why did you choose overnight delivery? We know this may be costly to our customers and this also the reason why it is not part of our return policy.
You failed to mention which stone you originally purchased since we also offer K quality stones through our website.
At Primestyle, our customer’s satisfaction is something we take pride in. If you could kindly provide us with your order number to better help you with this issue. We have many return customers and our return rate is a minimum, however mistakes do happen and it’s unfortunate. Once more, we would like to apologize for this inconvenience.
So once I decided to ask the bird to marry me if, I was a bit shocked to discover just how expensive diamond engagement rings are. All my mates had warned me but I didn't really take any notice until I went down the shops found out for myself. Cor blimey these things are expensive. Then one of my mates who was just got married pointed me at a company called primestyle. I paid them a visit, discovered that they were way less expensive than buying it from the shops and on top of that shipped to England in less than a week. So, I stuck around, measured the bird's other rings that she wears on her right hand, ordered up the engagement ring and had it in five days. Cracking good service – and the ring fits, and we're getting married next spring. I know where I'll be buying the wedding rings.
Not quite up to De Beers standard, but let's face it, when you are saving $3000 on a $5000 ring you don't expect it to be made by famous designers – do you? All in all this company does exactly what they say they going to do and sell good quality discount diamond jewelry, by cutting out the middleman. I have ordered several items from them and always been very satisfied with both the quality of the product and customer service in fact I'm surprised at just how good the customer services considering the low prices. I've always found, when using other companies, that if the price is low there was no customer service involved, but the opposite is true with primestyle – their customer service is second to none, and whenever I've spoken to anybody in their customer service department always been impressed with the level of knowledge and understanding of the product range. I have nothing bad to say about them, which – for me – is somewhat unusual.
The first time I ordered anything from prime style, I was a little worried because they were so much less expensive than almost anybody else on the Internet. As I was looking for presents for one of my seven nieces, and needed to be careful how much money I spent [ needless to say, whatever I spend on one, I need to spend on the other 6] I decided to give them try based on the amount of money I could save. I needn't have been worried – the pendant I ordered turned up plenty of time and was easily worth every penny. Now I can buy the other six a similar present and save some money. Highly recommended.
Answer: In order to be eligible for our installment plan, you must meet the following criteria: 1. Have a valid Credit Card (debit credit cards and AMEX are not eligible for this payment method, but eligible for all other payment methods that we offer) 2. Currently this payment method is available only for United states, Canada, United Kingdom, Australia (We are planning to add more countries in the near future). You will get the ring in like 3-4 business days as we need to make it first, and to your question you don't need to wait to pay it off before you get the ring. Please let us know if you have more questions...
Answer: The ring has 1.50ct center in I-J color and VS2-SI1 clarity. We also use Very Good cut diamonds. We guarantee the quality of our items and all our jewelry come with a Primestyle certificate and appraisal. As a direct factory everything is made to order and are guaranteed to be at the factory prices. Contact us directly for assistance in placing the order.
Answer: We offer free shipping to all of our customers whether from the US or INTL. Customers. We use only safe and prompt carriers such as FedEx and U.S. Postal Service (USPS). All our items are guaranteed to be of top quality as we value customer satisfaction for every transaction. Looking forward to doing business with you!
Answer: Since the automated verification service gave us a no match response for the address on your credit card transaction, we need to verify your order. Banks outside USA wont allow us to do address verification over the phone that is why you need to do the sending of the verification to complete the order. This is required by our insurance company for them to cover the insurance for the shipment of your order. As diamond and diamond jewelry are high fraud risk items in the market we do this not only to protect ourselves but you as our customer from any fraudulent activities online. For your security make sure to cover the rest of the long card number on your card. Thank you and good day!
Answer: You can refer to our return policy page for a full explanation: https://primestyle.com/pages/returns-policy
Answer: Our diamonds are 100% real and from only natural sources carat weight, clarity and color are all certified to be as stated online with a full diamond guarantee. And all of the precious metals we use in our jewellery are genuine and solid. We also provide a price guarantee. If you find our items are not priced significantly lower than retail, you're entitled to a full money back refund. Our items come with a Primestyle certificate and appraisal. We believe the quality of all our items to be of excellent quality and are guaranteed to be within the quality range as stated on each item's page.
Answer: Our diamonds are 100% real and from only natural sources carat weight, clarity and color are all certified to be as stated online with a full diamond guarantee. And all of the precious metals we use in our jewellery are genuine and solid. We also provide a price guarantee. If you find our items are not priced significantly lower than retail, you're entitled to a full money back refund.
Answer: Our items come with a Primestyle certificate and appraisal. We believe the quality of all our items to be of excellent quality and are guaranteed to be within the quality range as stated on each item's page.
Answer: We offer Layaway and SplitIt plan. For the SplitIt plan you can pay for the item in 6 easy monthly installments interest free! All you need to qualify is a credit card. Please note, in order to complete the process you need to have enough credit limit to cover the total amount of the order. As the system will put a pending charge for it. You may check this link for the instruction: http://www.primestyle.com/installment_plan.html
Here at Primestyle.com we carry our own merchandise as we are a true manufacturer. Primestyle.com was created to offer you a new way of shopping for the finest jewelry and diamonds that compliment your lifestyle. Our business philosophy offers you the widest selection of popular designs and best quality merchandise at the absolute lowest prices. Our factory was established in 2001 and we will continue to offer shipping locally and internationally.


Here at Primestyle, we are dedicated to our customer’s full satisfaction.
It is unfortunate that you feel that we did not honor our Lifetime Warranty policy.
The Lifetime Warranty that we offer is simply to offer the customer peace of mind when it comes to any changes that need to be done to the item.
If, in the sole discretion of Primestyle.com, the provision of repair work or replacement jewelry to the consumer is necessary Primestyle.com will undertake such work or replacement at factory cost (as opposed to retail cost) to the consumer.
No jewelry company will replace a lost stone after three years have passed from the original purchase date. Insurance companies replace your item or stones if it lost, stolen, or damaged. This is why in your Primestyle package you also received a folder with a couple of pamphlets including one for the Insurance company we recommend our customers.
All of our items come with a diamond guarantee. The items we offer are guaranteed to be at significantly lower price than retail in the event that it is not you can receive your money back.
Our items are 100% as described on our website. We have competitive prices because we are a manufacturer and you are buying directly from the source. However, if you wish to purchase a certified stone, a larger stone, or any other stone not found on our web site you can certainly ask to see what other items our factory offers but are not displayed online.
If you provide us with your order number we can contact you and see if there is any way to amend this unfortunate event. Thank you for your time, Primestyle customer service.