Check out our latest communities fighting
AI scams on Reddit and Facebook

business logo of Blue Apron

Blue ApronReviews 137

2.2

On SmartCustomer, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

How would you rate Blue Apron?
grey stargrey stargrey stargrey stargrey star

Blue Apron Reviews Summary

Blue Apron has a rating of 2.2 stars from 137 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Blue Apron most frequently mention customer service, credit card and next delivery. Blue Apron ranks 72nd among Food Delivery sites.

service
31
value
30
shipping
28
returns
19
quality
30

We monitor reviews for authenticity

Alabama
1 review
2 helpful votes
Follow Valerie H.
Unfollow Valerie H.
Share Review
Report Review

Hype
October 4, 2017

Hype describes this menu. So called unique food that is average. People you can do the same food but half the cost if you would take time to learn. Use good quality shrimp, pasta, marinara & a few spices. Voila-you have a meal. It isnt rocket science. Vegetables grow in dirt weather organic in the USA or Chile. Talk to your grandparents, they can teach you how to grocery shop & cook. Its not new. Stop thinking that grocery shopping & eating healthy are trivial matters. I would be writing a better review if Blue Apron provided meals that my 84yr old mother would eat. Balanced nutritional meals that arent revolting. Mother is not going to try squid ink pasta, or purple potatoes; my grandchildren wouldnt touch it either. So who is eating this food? Adults who want to look special. Get over yourselves.

Date of experience: October 3, 2017
Virginia
4 reviews
26 helpful votes
Follow Y C.
Unfollow Y C.
Share Review
Report Review

If you haven't started the blue apron but thinking about it, you have to know this.

Your free first delivery is actually not free unless you cancel BEFORE you receive the first free one. Do you understand what I am saying?

OK, I received my first FREE delivery last Thursday, today is the following Monday so it has been 4 days including the weekend since my first free delivery. My credit card was charged $60 last Saturday from Blue Apron, so I call them to stop the second delivery until I have the chance to try out the first delivery I received. Guess what, I CAN'T. According to the supervisor, I was supposed to notify them to skip or cancel 6 days prior to the next delivery. How am I supposed to decide to skip a delivery or cancel the service when I have not even started the first trial meal they sent me?

So, here's a lesson. When you order your first free delivery, make sure to cancel or skip even before you receive your first delivery unless you know for sure you want to continue receive products from them.

Date of experience: September 25, 2017
Texas
1 review
0 helpful votes
Follow Tina S.
Unfollow Tina S.
Share Review
Report Review

Don't do it
September 14, 2017

Their products and service are excellent. But I have tried over and over to cancel them and they don't make it easy. I found a link tonight and got it done and they charged me $35. I find that ridiculous. Pretty sure they don't tell u that up front.

Date of experience: September 13, 2017
Georgia
1 review
0 helpful votes
Follow Henry M.
Unfollow Henry M.
Share Review
Report Review

Save time, save money!
September 14, 2017

I'm with Blue Apron for couple months and really love it. Food is so tasty and healthy. I saved much of time and don't need to go shopping around. Buying a lot of ingredients which just need a little...

Date of experience: September 13, 2017
Oregon
1 review
2 helpful votes
Follow K T.
Unfollow K T.
Share Review
Report Review

I am a new widow, having lost my husband of 45 years. Initially I found it hard to put any energy into eating but I am a health professional and knew I could not continue down that path. Blue Apron offers me the opportunity to eat a healthy meal at least once a day. I appreciate that the boxes come with exactly what is needed to prepare the menu, there is no waste. Additionally, meal preparation is a time when my mind is occupied by simple productive tasks with a positive endpoint, a delicious dinner.

Date of experience: September 7, 2017
Japan
3 reviews
0 helpful votes
Follow Elliot C.
Unfollow Elliot C.
Share Review
Report Review

Superb
September 6, 2017

The food was awesome and at the time. I like the meals very tasty. So I'm a fan and recommended. Food was packed well. If you decide to try it just read the small print. It explains how Blue Apron works.

Date of experience: September 5, 2017
Texas
1 review
0 helpful votes
Follow Holly H.
Unfollow Holly H.
Share Review
Report Review

Received our second blue apron meal this week. The ingredients inside came bruised and inedible with the Greek yogurt and cheese opened and spilled all over the other contents of the bags. I emailed a complaint with pictures and was issued a $13 credit to my account? Obviously unhappy with the solution I called customer services to ask for a refund to my card. They stated they were unable to do that and could only credit my account for the items. I spoke with 2 different people who apologized but were completely unhelpful in a solution. I opted to cancel the subscription and take my loses. Poorly managed customer service. I don't usually write reviews but this one left such a bad taste in my mouth I felt the need to warn others. Not a customer friendly company when they are obviously the ones that screwed up. Disappointed

Date of experience: August 18, 2017
Pennsylvania
2 reviews
1 helpful vote
Follow M F.
Unfollow M F.
Share Review
Report Review

I really like the meals I made with Blue Apron. The recipes were creative, easy and delicious. The food was generally well packaged. However, they simply do not have their packing/distribution system figured out. On average, nearly every other delivery was missing an ingredient. Sometimes just a small one (like a spice), sometimes a major one (like the peppers that were in the title of the recipe). They were prompt about apologizing and providing some credit on the next order, but realistically, you subscribe to these services so you don't have to go to the grocery store. I don't care about the money, I care about being able to make the meal in the recipe reliably, every week. I held on for a long time, hoping they'd get their act together, but they never did. They would also never engage in a discussion or explanation - just "So sorry! We'll pass your concern along. Here's some credit!" which I found really frustrating.

Date of experience: August 16, 2017
South Carolina
1 review
2 helpful votes
Follow Mary F.
Unfollow Mary F.
Share Review
Report Review

Great tasting
August 15, 2017

My husband and I enjoyed the selection that Blue Apron offered. We found the meals were very good. However, we had to cancel due to the high sodium content. The cancellations process was hassle free. Reading all options and requirements is always key before entering into any "contract."

Date of experience: August 15, 2017
Wisconsin
1 review
0 helpful votes
Follow Emerald D.
Unfollow Emerald D.
Share Review
Report Review

Customer service
August 6, 2017

I had some issues and customer service was great and responsive. I only got a few weeks worth and was happy with the product. I have no complaints and actually would recommend the company due to their great customer service.

Date of experience: August 5, 2017
Germany
1 review
1 helpful vote
Follow Olivia C.
Unfollow Olivia C.
Share Review
Report Review

My friend gave me a credit towards one free delivery, so I got 3 meals for free, which is awesome. I'm so glad I didn't spend money on it, because they messed up my order and are unwilling to fix their mistake. One of the meals I ordered was the Crispy Chicken Tenders and they gave me all the ingredients, minus the chicken tenders. I called customer service and they told me they would credit me the cost of 1 meal towards my next delivery. The problem with that is that you can't just order 1 meal. You have to pay a minimum of $60, which includes 3 meals (6 servings). I don't go out to eat and spend $10 a meal for a reason- I can't afford it. So, in order for them to fix their mistake, they want me to spend $40. I wasn't planning on ordering from them again, because I can't afford it. They should have offered to send me the missing food at no extra cost. I won't be recommending Blue Apron to anyone.

Date of experience: August 4, 2017
California
10 reviews
4 helpful votes
Follow Beverly G.
Unfollow Beverly G.
Share Review
Report Review

Awesome
July 23, 2017

The foods were awesome and by the time I made the food according to the wonderful directions, I had quite a mess to clean up. After I ate, I really didn't feel like cleaning the kitchen. I have since ordered from Freshly.com and all I have to do is Microwave. Much better for me, no cleanup and it keeps me out of the kitchen.

Date of experience: July 22, 2017
Virginia
1 review
5 helpful votes
Follow Thomas G.
Unfollow Thomas G.
Share Review
Report Review

Service is awful. A manipulative company with no sense of customer service. The fact that they forced me to write an email requesting additional instructions to cancel my service is ridiculous. I will do my best to find every forum on which to negatively review this companyt.

Date of experience: July 20, 2017
California
1 review
3 helpful votes
Follow Susan M.
Unfollow Susan M.
Share Review
Report Review

Received the free trial from a friend who uses this service and likes it. First, I was appalled by the excessive packaging materials. All items came nicely double packed with ice packs in bottom of big box. The first meal was a shrimp dish. I had an awful reaction in the evening after dinner to the preservative or whatever was in the food, and terribly thirsty all night I believe from over salted sauce mix included, as I do not add any salt while cooking. When I went to cancel my account, I found no way to cancel on the website. My package arrived on a Friday, they are closed for the weekend and give only to 9am the following morning to change or cancel. I cancelled the following week order and sent an e-mail to cancel the account. Consumeraffairs.com has many complaints about how difficult it is to cancel.

Date of experience: July 15, 2017
Oregon
1 review
4 helpful votes
Follow Julie T.
Unfollow Julie T.
Share Review
Report Review

I received 1 week of Blue Apron for my birthday, and was curious about the whole system - this is nothing I would have ordered on my own. Received package with recipes and ingredients for 3 meals, and found a moldy head of garlic, a red pepper with a rotten end, a cucumber that was squishy at one end, and a tiny head of endive that revealed rotten tips on the inner leaves. I cancelled my account and let customer service know about the condition of the vegetables. They offered a $19.98 credit, but only if I reactivated my account and ordered more food! I don't want anymore food - I just want some compensation for the sub-par produce! At the price they charge, I think it's reasonable to expect premium produce. Also, the meals were supposed to feed 2 - but I needed to augment the menu with big green salads I made from my own ingredients in order to fill up my husband! Finally, the prep time stated on the instruction card is a joke - each dinner took me at least twice as long to prepare, and I am no novice in the kitchen!

Date of experience: July 14, 2017
California
1 review
6 helpful votes
Follow Mickey K.
Unfollow Mickey K.
Share Review
Report Review

The title says it all. Shipment was 4 days late and when it arrived, I was sorry I opened the room temperature package. It was disgusting. It's only a matter of time before someone gets food poisoning. Not worth it.

Date of experience: July 14, 2017
Tennessee
2 reviews
5 helpful votes
Follow Brianna C.
Unfollow Brianna C.
Share Review
Report Review

I received blue Apron as a wedding gift. I was very excited to try it out. The thought of fresh ingredients ready to cook delivered to my door with a recipe was very appealing. Opening the box I was extremely impressed. The ingredients were fresh and very organized. However, what I thought would help me spend less time in the kitchen I ended up spending 4 times as much. The recipes are way too complex and use strange ingredients that are more of an acquired taste. You get to choose what is delivered each week but you only get to choose from a handful of ingredients. My first delivery I hated every recipe so my second delivery I made my own meals out of the ingredients. But I spent over an hour just prepping the vegetables. Would be way more awesome if the ingredients came prepped and ready to cook. Again cool idea but I spent way too much time in the kitchen for dinners I hated.

Date of experience: July 10, 2017
Michigan
1 review
2 helpful votes
Follow Amanda p.
Unfollow Amanda p.
Share Review
Report Review

Not worth it!
July 10, 2017

I order two weeks in a row, 4 meals total. My first order came (1st 2 meals), Inreceived damaged veggies and a wrong ingredient. I did contact customer service and the gave a me a small credit toward my next order. The second order came (the last 2 meals) and I received a bad potato and could not even make a full side of fries because of it. I did contact customer service but they were only going to give me a credit if I order again, which I will not. I chose the family of 4 meals, they are maybe enough for 2 people, not a family of 4. Blue apron needs to really check their quality control before things ship out.

Date of experience: July 10, 2017
Maryland
2 reviews
3 helpful votes
Follow Fred F.
Unfollow Fred F.
Share Review
Report Review

Bad Fajita mealo
July 2, 2017

4 weeks into Blue apron, I like the meals very tasty, so I'm a fan and recommend to friends. It's a touch pricey but because I like it it is worth it. I have noticed the steak or red meals are not as good as others. Tonight I have the Fajitas and was very disappointed. I expect the beef/meat to be as good as the everything else... but, it's not! More like high grade beef jerky. I want people to know so that they explore options. C'mon, you have me as a customer, please don; t slip crap to me! Fed to my dog and cat (who loved it) You have a good thing here, but I predict your a demise for your firm... others will do it and better. You want all of my money for food and I expect to be all of your food. You're in the food business! It should all be good. If I want beef jerky, I will go to 7-11.
From now on I will critique your food to my friends and warn them about inconsistency of the quality!

Date of experience: June 30, 2017
Illinois
2 reviews
4 helpful votes
Follow sally b.
Unfollow sally b.
Share Review
Report Review

I was told I was limited as to what I could order on my delivery. I specifically stated in my profile I don't eat red meat. Yet, my options included red meat and vegetarian grass stuff! I feel like I am a horse grazing based on the selections.

I requested two of one meal since I wasn't happy with my choices. I was told "no" unable to duplicate a meal in a shipment. Customer service is a BIG waste of time. I just need to use my gift card up and cancel as soon as I can.

I hope there stock plunges!

Date of experience: June 28, 2017