“Federal Trade Commission ”

5 posts
by SmartCustomer
November 6, 2024
4 min read
by SmartCustomer

Decoding the FTC’s New Rule on Reviews and Testimonials

The Beginning of a New Chapter The Federal Trade Commission (FTC) has drawn a line in the sand…

August 28, 2024
4 min read
by SmartCustomer

SmartCustomer’s Latest Product Updates

Here’s how our SmartCustomer for Business platform helps businesses continue to leverage authentic reviews in compliance with the latest FTC…

January 22, 2024
5 min read
by SmartCustomer

Can I Write A Review of My Own Company?

Customer reviews are incredibly important. Consumers are willing to spend 31% more on a business with excellent reviews.…

October 20, 2023
6 min read
by SmartCustomer

FTC Proposes New Review Guidelines: Here’s What You Need To Know

Customer reviews are an extremely important — and influential — method of building trust with potential customers. 98%…

September 15, 2023
8 min read

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