Point-of-Sale Reviews and FTC Allegations

In July 2023, the FTC reached out to Sitejabber regarding concerns about the collection and display of point-of-sale reviews on its website. Although Sitejabber was already labeling point-of-sale reviews and distinguishing them from post-fulfillment reviews, the FTC considered the point-of-sale reviews to be misleading. Over the following year, Sitejabber worked closely with the FTC to more clearly separate point-of-sale reviews from post-fulfillment reviews across all its pages.

In January 2024, Sitejabber announced significant product changes aimed at benefiting both consumers and businesses, and ensured that its review collection and display practices complied with the FTC’s updated guidelines. Additionally, Sitejabber proactively informed all businesses using its platform to collect point-of-sale reviews about the new regulatory guidelines and updated best practices. In February 2024, these developments were presented to the FTC, which subsequently reviewed and approved all the changes that were made.

Despite these efforts, the FTC decided to issue a formal complaint against Sitejabber and published allegations around the misleading nature of point-of-sale reviews. It is important to note that the allegations in the complaint relate to practices prior to the changes implemented in January 2024. Since then, Sitejabber has addressed all of the FTC’s concerns and operates in full compliance with the latest FTC guidelines. Sitejabber remains committed to being transparent about these changes and to the continued improvement of its platform in the best interests of consumers.

Read Sitejabber’s complete response to the FTC’s allegations here.